A vertical video news of the day example on the last pennies in production.
At the crossroads of journalism and marketing, these shorts were created to mimic paid advertisements on TikTok and Instagram to promote WKYC’s Kirtland Cult killings documentary.
In addition to promotional content, vertical video production includes short news of the day clips, posted cross-platform to 40+ news stations’ social media pages.
News of the Day example: New details in an 18-year-old Colorado cold case murder, including a letter from the alleged killer after he confessed.
News of the Day example: FOR SALE (maybe): A Republican budget bill proposes the sale of millions of acres of public lands across the West, including Colorado.
News of the Day example: Doing what I love. Come ski with me before work as I give you spring skiing tips for your season.
To promote local broadcast station WKYC in Cleveland’s new documentary on the Kirtland Cult killings, Marissa spearheaded and edited a series of faux-podcast style vertical shorts. These shorts were posted in a cross-platform promotional sweep for all then-TEGNA stations (Instagram, Facebook, TikTok). Result: “Kirtland” documentary was the highest searched across station apps.
Quick vertical forecast for 9NEWS in Denver. Marissa has made face-forward vertical videos for several stations across TEGNA/Nexstar holdings.
In preparation for the Olympics, Marissa wrote, shot and edited three figure skating breakdown videos to be posted across several NBC-affiliate local stations, or in markets where winter sports were high interest. These videos gained traction as the Olympic events began in Feb. 2026, in some cases increasing their view count by thousands.
In preparation for the Olympics, Marissa wrote, shot and edited three figure skating breakdown videos to be posted across several NBC-affiliate local stations, or in markets where winter sports were high interest. These videos gained traction as the Olympic events began in Feb. 2026, in some cases increasing their view count by thousands.
In preparation for the Olympics, Marissa wrote, shot and edited three figure skating breakdown videos to be posted across several NBC-affiliate local stations, or in markets where winter sports were high interest. These videos gained traction as the Olympic events began in Feb. 2026, in some cases increasing their view count by thousands.