A vertical video news of the day example on the last pennies in production.
Marvin is a regular guy who was out on the lake when he heard a cry for help. He didn’t know who it was. He didn’t know if it was safe. He didn’t even know if it was real. But he went to help anyway, and his decision saved someone’s life. Find more of this story and other feel-good news on The Bright Side.
Everyone kept telling Jude how amazing he was after he survived a rare form of cancer and decided to use his Make-A-Wish to help strangers, but he said, “You don’t need to beat cancer or get a wish… you can help someone right now.” Jude shows all of us that you don't need to be a hero to do a little good. Catch more feel-good news on The Bright Side.
Capitalizing on virality: After the raw video of Lauren Boebert’s now-infamous ‘Beetlejuice’ incident did numbers online, this clip of her addressing it during the 2024 debate garnered over 31K views.
An example of capitalizing on potential virality. After a fiery debate in 2024, this clip was posted and garnered over 11.7K likes and 295K views on TikTok alone.
News of the Day example: Doing what I love. Come ski with me before work as I give you spring skiing tips for your season.
News of the Day example: FOR SALE (maybe): A Republican budget bill proposes the sale of millions of acres of public lands across the West, including Colorado.
News of the Day example: New details in an 18-year-old Colorado cold case murder, including a letter from the alleged killer after he confessed.
In addition to promotional content, vertical video production includes short news of the day clips, posted cross-platform to 40+ news stations’ social media pages.
At the crossroads of journalism and marketing, these shorts were created to mimic paid advertisements on TikTok and Instagram to promote WKYC’s Kirtland Cult killings documentary.
To promote WTHR (Indianapolis)’s documentary “Burned Alive” on inmates burned alive in their cells in Indiana’s oldest state prison, a series of still graphic and vertical video materials were posted cross-platform to all now-former TEGNA stations. Result: Since being shared with stations, the doc has garnered more than 1.3M streaming minutes across 39,516 unique users with 63,108 plays.
To promote WTHR (Indianapolis)’s documentary “Burned Alive” on inmates burned alive in their cells in Indiana’s oldest state prison, a series of still graphic and vertical video materials were posted cross-platform to all now-former TEGNA stations. Result: Since being shared with stations, the doc has garnered more than 1.3M streaming minutes across 39,516 unique users with 63,108 plays.
Quick vertical forecast for 9NEWS in Denver. Marissa has made face-forward vertical videos for several stations across TEGNA/Nexstar holdings.
To promote local broadcast station WKYC in Cleveland’s new documentary on the Kirtland Cult killings, Marissa spearheaded and edited a series of faux-podcast style vertical shorts. These shorts were posted in a cross-platform promotional sweep for all then-TEGNA stations (Instagram, Facebook, TikTok). Result: “Kirtland” documentary was the highest searched across station apps.